Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings

Title
Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
Authors
Keywords
Consumer segmentation, Context-sensitivity, Field study, Immersive consumption environment, Immersive technologies, Sensory product acceptance tests
Journal
FOOD QUALITY AND PREFERENCE
Volume 89, Issue -, Pages 104138
Publisher
Elsevier BV
Online
2020-11-26
DOI
10.1016/j.foodqual.2020.104138

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