Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
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Title
Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
Authors
Keywords
Consumer segmentation, Context-sensitivity, Field study, Immersive consumption environment, Immersive technologies, Sensory product acceptance tests
Journal
FOOD QUALITY AND PREFERENCE
Volume 89, Issue -, Pages 104138
Publisher
Elsevier BV
Online
2020-11-26
DOI
10.1016/j.foodqual.2020.104138
References
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