Review
Food Science & Technology
Caroline Giezenaar, Joanne Hort
Summary: Studies have shown that using digital immersion techniques for consumer testing can make emotional response more similar to real life, increase consumer engagement and reliability, thus improving ecological validity.
FOOD RESEARCH INTERNATIONAL
(2021)
Article
Business
Jorge Cruz-Cardenas, Jorge Guadalupe-Lanas, Carlos Ramos-Galarza, Andres Palacio-Fierro
Summary: This study found that consumers' optimism and innovativeness affect their tendency to use technology-based services through the mediation of hedonic and utilitarian motivations, as well as through the direct effect of innovativeness.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Food Science & Technology
Mackenzie E. Hannum, Sheri Forzley, Richard Popper, Christopher T. Simons
Summary: Understanding panelist engagement in sensory and consumer testing is crucial for methodological development. Minor methodological manipulations, such as changing JAR question formats, can impact panelist involvement and affective value. Overall, the Engagement Questionnaire provides valuable insights for comparing different methodologies and discussing the effects of even minor manipulations on panelists.
FOOD RESEARCH INTERNATIONAL
(2021)
Article
Food Science & Technology
Maria T. Cotter, Devin G. Peterson, Christopher T. Simons
Summary: This study showed that multi-session sensory and consumer testing can affect panelist engagement. Despite high purposeful intent, active involvement and affective value dropped after the third testing session in the three-week whole wheat bread evaluation experiment.
FOOD QUALITY AND PREFERENCE
(2022)
Article
Neurosciences
Martina Sansone, Michela Balconi
Summary: This study investigates the impact of COVID-19-related emotional communication on consumer's emotional response, approach/avoidance motivation towards the brand, and purchase intentions. The findings suggest that COVID-19-related ads may promote deeper emotional elaboration and boost emotional engagement, benefiting the final evaluation of the brand at an implicit level.
Article
Education & Educational Research
Sangmin-Michelle Lee, Zi Yang, Junjie Gavin Wu
Summary: The use of immersive virtual reality technology offers language learners various opportunities for learning both inside and outside the traditional classroom setting. This study explored how low-proficiency English learners perceived immersive virtual reality and how it benefited their language learning experiences. The findings indicated that students found the activities in immersive virtual reality motivating, enjoyable, and useful for learning English. The results also showed that the immersive virtual reality learning environment had a positive impact on students' engagement in behavioral, affective, and cognitive aspects, leading to enhanced learning outcomes.
EDUCATION AND INFORMATION TECHNOLOGIES
(2023)
Article
Business
Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz
Summary: Negative consumer emotions are receiving increasing attention from brand researchers and managers. In today's digital world, these emotions can cause significant damage to a brand through widespread communication. This article presents comprehensive empirical findings on negative brand emotions based on five studies.
JOURNAL OF BUSINESS RESEARCH
(2022)
Article
Multidisciplinary Sciences
Laura Cameron, Rhea Rocque, Kailey Penner, Ian Mauro
Summary: This study in southern Manitoba, Canada, explores public attitudes towards communication tools focused on climate change and climate-affected Lyme disease through six focus groups. The results highlight the efficacy of visual and storytelling methods in climate communications and emphasize the importance of utilizing a variety of mediums, such as video, text, and maps, to tailor communication messages for different audiences.
Article
Food Science & Technology
Azucena Gracia, Celia M. Cantin
Summary: Per capita apple consumption is declining in many European countries, mainly due to the perception of inferior sensory traits and dissatisfaction with mainstream apple cultivars. Research shows that sensory attributes have a significant impact on consumers' willingness to pay. Sweeter and juicier apples can be marketed at higher prices, and firmness is valued mainly in locally grown cultivars at low altitudes.
Article
Green & Sustainable Science & Technology
Rodica Ianole-Calin, Elena Druica
Summary: This study employs the risk technology acceptance model to explain the intention to use smart grid technologies in Romania. The results indicate that perceived usefulness and perceived ease of use have a positive impact on the intention to use, while perceived risk has a negative impact. Furthermore, the study finds that perceived risk determines perceived usefulness, rather than the other way around.
JOURNAL OF CLEANER PRODUCTION
(2022)
Article
Business
Graeme McLean, Kofi Osei-Frimpong, Jennifer Barhorst
Summary: The study identified key drivers of consumer brand engagement through AI voice assistants, including AI attributes, technology attributes, and situational attributes. Specifically, the AI attributes of AI voice assistants, such as social presence, perceived intelligence, and social attraction, were found to influence consumer brand engagement. Technology attributes and utilitarian benefits derived from interactions with brand-related information also played a role in consumer brand engagement behavior.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Business
Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal, Muhammad Farhan
Summary: The hotel industry is under immense pressure to reduce its adverse impact on the environment. In response, hotels have implemented strategies to boost consumers' green behavior. However, little is known about the decision-making process behind consumers' green behavior in hotels.
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
(2023)
Article
Food Science & Technology
Seyeong Park, Min Kyung Park, JeongAe Heo, Ji-sun Hwang, Sungjae Hwang, Daekwang Kim, Seo-Jin Chung, Han Sub Kwak
Summary: This study investigated the volatile compound profiles, consumer acceptability, sensory profiling, and emotional responses of consumers toward coffee samples brewed by robot and human baristas. The results showed that the coffee brewed by the robot barista exhibited a higher degree of similarity in volatile compound profiles compared to the human barista. Participants had a significant decrease in food technology neophobia scores after evaluating the robot-brewed coffee. Sensory evaluation studies revealed no significant differences in acceptability ratings and purchase intentions between the two groups, but emotional responses to the coffee samples significantly varied.
FOOD RESEARCH INTERNATIONAL
(2023)
Article
Psychology, Multidisciplinary
Amalina Zakariah, Sameer Hosany, Benedetta Cappellini
Summary: In the context of self-tracking technologies, consumer interactions with technology create new subjectivities, categorized as dichotomies of "health and indulgence" and "labour and leisure," leading to the emergence of subjectivities like "redemptive self," "awardee," "loyal," and "innovator" as consumers move between different dichotomies. This study offers novel insights into consumer segmentation by examining the various facets of consumer behavior in their interactions with self-tracking technologies.
COMPUTERS IN HUMAN BEHAVIOR
(2021)
Editorial Material
Business
Linda D. Hollebeek, Russell Belk
Summary: This article discusses the impact of consumer engagement with brands through technology platforms on wellbeing. It proposes two different research approaches: one based on positivism using the Technology Acceptance Model, and the other based on Consumer Culture Theory from sociological and cultural perspectives. These studies provide new insights and methods for further exploration of consumer wellbeing and brand interactions.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
(2021)
Article
Food Science & Technology
Terhi Pohjanheimo, Pauliina Ojansivu, Anu Hopia
Summary: The surrounding environment plays a significant role in well-being and behavior, and the sensory experience of a place has not been systematically measured and characterized. The current study developed the Sensory Walk Questionnaire and tested it in a restaurant environment. The results showed differences in perceived odour and sound intensity, pleasantness of odours, sounds, and visual environment, as well as sensory descriptors between different areas in the restaurant.
FOOD QUALITY AND PREFERENCE
(2024)
Article
Food Science & Technology
Dae Hee Chung, Doo Bong Han, Rodolfo M. Nayga Jr, Sang Hyeon Lee
Summary: This study investigates the effects of calorie-related information on food choices and reveals that presenting either daily calorie recommendations or specific calorie information can reduce consumers' calorie consumption. However, when both types of information are presented concurrently, this effect is nullified. The study also finds that personality traits, such as extroversion and self-esteem, influence food choices, with extroverts more likely to choose lower-calorie options. Good self-restraint is also linked to lower-calorie choices. These findings highlight the importance of strategic calorie information policies in promoting healthier choices.
FOOD QUALITY AND PREFERENCE
(2024)
Article
Food Science & Technology
C. Rorandelli, A. Lippi, S. Spinelli, L. Pierguidi, E. Monteleone, C. Dinnella
Summary: This study aimed to validate a protocol for assessing PROP status in remote conditions and to compare the results obtained using solutions and paper disks. The results showed that PROP ratings did not vary across remote and lab conditions. The classification in remote-solution and lab-disk conditions was comparable to the lab-solution reference condition, while the classification in remote-disk condition was not fully comparable.
FOOD QUALITY AND PREFERENCE
(2024)
Article
Food Science & Technology
Sule Kocabas, Nevin Sanlier
Summary: This study explored how the disgust emotion affected adults' obsession with healthy eating. The results showed that women exhibited higher disgust tendencies than men, and men had a lower tendency toward healthy eating obsession. There was a negative correlation between BMI and disgust propensity and sensitivity. People's disgust propensity and obsession with healthy eating increased with age.
FOOD QUALITY AND PREFERENCE
(2024)
Article
Food Science & Technology
Valentina Maria Merlino, Oriana Mosca, Ferdinando Fornara, Rocco Roma, Elisabetta Bonerba, Achille Schiavone, Rosa Laura Passaro, Martina Tarantola
Summary: This research explores the impact of key socio-psychological dimensions on individuals' intention to eat insect-based foods. The findings indicate that individuals with higher concern for environmental and ethical sustainability are more open to eating insects, particularly if they are treated ethically. The integrated attitude-food-intention model used in this study represents an innovative approach in consumer behavior research.
FOOD QUALITY AND PREFERENCE
(2024)