The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee

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Title
The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee
Authors
Keywords
-
Journal
FOOD QUALITY AND PREFERENCE
Volume 41, Issue -, Pages 84-95
Publisher
Elsevier BV
Online
2014-12-04
DOI
10.1016/j.foodqual.2014.11.017

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