Supplementing hedonic and sensory consumer research on beer with cognitive and emotional measures, and additional insights via consumer segmentation

Published 2018 View Full Article

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Title
Supplementing hedonic and sensory consumer research on beer with cognitive and emotional measures, and additional insights via consumer segmentation
Authors
Keywords
Consumer research, Hedonic, Sensory, Attitudes, Emotional associations, Product testing, Beer
Journal
FOOD QUALITY AND PREFERENCE
Volume 73, Issue -, Pages 117-134
Publisher
Elsevier BV
Online
2018-11-17
DOI
10.1016/j.foodqual.2018.11.015

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