The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading
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Title
The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading
Authors
Keywords
Source credibility, information quality, psychological reactance, social risk, social word of mouth (SWOM)
Journal
INFORMATION & MANAGEMENT
Volume 58, Issue 7, Pages 103505
Publisher
Elsevier BV
Online
2021-07-12
DOI
10.1016/j.im.2021.103505
References
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