From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

Title
From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention
Authors
Keywords
-
Journal
Electronic Commerce Research and Applications
Volume 9, Issue 4, Pages 346-360
Publisher
Elsevier BV
Online
2009-07-18
DOI
10.1016/j.elerap.2009.07.003

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