Determinants of negative word-of-mouth communication using social networking sites

Published 2016 View Full Article

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Title
Determinants of negative word-of-mouth communication using social networking sites
Authors
Keywords
Word-of-mouth, Negative word-of-mouth, Social networking sites, Online shopping, Service failure, Social media
Journal
INFORMATION & MANAGEMENT
Volume 53, Issue 4, Pages 528-540
Publisher
Elsevier BV
Online
2016-01-21
DOI
10.1016/j.im.2015.12.002

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