Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Title
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
Authors
Keywords
-
Journal
ONLINE INFORMATION REVIEW
Volume 41, Issue 7, Pages 905-920
Publisher
Emerald
Online
2017-09-29
DOI
10.1108/oir-08-2016-0219

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