A diffusion planning mechanism for social marketing

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Title
A diffusion planning mechanism for social marketing
Authors
Keywords
Information diffusion, Social network, Social media marketing, Path planning, Influential nodes
Journal
INFORMATION & MANAGEMENT
Volume 54, Issue 5, Pages 638-650
Publisher
Elsevier BV
Online
2016-12-23
DOI
10.1016/j.im.2016.12.006

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