eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention
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Title
eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention
Authors
Keywords
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Journal
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16, Issue 5, Pages 1612-1630
Publisher
MDPI AG
Online
2021-05-18
DOI
10.3390/jtaer16050091
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