Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

Published 2021 View Full Article

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Title
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective
Authors
Keywords
Electronic word of mouth (eWOM), Consumption emotion, Social sharing of emotion, Online disinhibition effects, Media differences
Journal
JOURNAL OF BUSINESS RESEARCH
Volume 132, Issue -, Pages 208-220
Publisher
Elsevier BV
Online
2021-04-24
DOI
10.1016/j.jbusres.2021.04.030
References
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