Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation

Published 2018 View Full Article

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Title
Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation
Authors
Keywords
-
Journal
Electronic Commerce Research and Applications
Volume 28, Issue -, Pages 54-62
Publisher
Elsevier BV
Online
2018-03-26
DOI
10.1016/j.elerap.2018.01.011

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