Setting the future of digital and social media marketing research: Perspectives and research propositions
Published 2020 View Full Article
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Title
Setting the future of digital and social media marketing research: Perspectives and research propositions
Authors
Keywords
Artificial intelligence, Augmented reality marketing, Digital marketing, Ethical issues, eWOM, Mobile marketing, Social media marketing
Journal
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume 59, Issue -, Pages 102168
Publisher
Elsevier BV
Online
2020-07-10
DOI
10.1016/j.ijinfomgt.2020.102168
References
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