Informational and Relational Influences on Electronic Word of Mouth: An Empirical Study of an Online Consumer Discussion Forum

Published 2013 View Full Article

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Title
Informational and Relational Influences on Electronic Word of Mouth: An Empirical Study of an Online Consumer Discussion Forum
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 17, Issue 4, Pages 137-166
Publisher
Informa UK Limited
Online
2013-06-08
DOI
10.2753/jec1086-4415170405
References
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