Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks

Title
Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks
Authors
Keywords
Emotions, Context, Mixed-reality, Consumer, Product research, Segmentation, Cluster analysis, Sensory
Journal
FOOD QUALITY AND PREFERENCE
Volume 88, Issue -, Pages 104113
Publisher
Elsevier BV
Online
2020-11-03
DOI
10.1016/j.foodqual.2020.104113

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