The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
Published 2019 View Full Article
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Title
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
Authors
Keywords
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Journal
INFORMATION SYSTEMS FRONTIERS
Volume -, Issue -, Pages -
Publisher
Springer Science and Business Media LLC
Online
2019-05-09
DOI
10.1007/s10796-019-09924-y
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