In eWOM We Trust

Published 2013 View Full Article

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Title
In eWOM We Trust
Authors
Keywords
Electronic word-of-mouth, Perceived credibility, Viral marketing, Dual process theory, Online consumer recommendations
Journal
Business & Information Systems Engineering
Volume 5, Issue 3, Pages 129-140
Publisher
Springer Nature
Online
2013-05-07
DOI
10.1007/s12599-013-0261-9
References
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