The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance

Published 2012 View Full Article

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Title
The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 29, Issue 6, Pages 952-966
Publisher
Wiley
Online
2012-06-28
DOI
10.1111/j.1540-5885.2012.00972.x

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