eWOM overload and its effect on consumer behavioral intention depending on consumer involvement

Published 2008 View Full Article

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Title
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Authors
Keywords
-
Journal
Electronic Commerce Research and Applications
Volume 7, Issue 4, Pages 386-398
Publisher
Elsevier BV
Online
2008-01-03
DOI
10.1016/j.elerap.2007.11.004

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