Consumer's decision to shop online: The moderating role of positive informational social influence

Published 2011 View Full Article

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Title
Consumer's decision to shop online: The moderating role of positive informational social influence
Authors
Keywords
-
Journal
INFORMATION & MANAGEMENT
Volume 48, Issue 6, Pages 185-191
Publisher
Elsevier BV
Online
2011-06-05
DOI
10.1016/j.im.2010.08.005

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