Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

Title
Combined effects of valence and attributes of e-WOM on consumer judgment for message and product
Authors
Keywords
-
Journal
Internet Research
Volume 25, Issue 1, Pages 2-29
Publisher
Emerald
Online
2015-01-20
DOI
10.1108/intr-09-2013-0199

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