The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales

Title
The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales
Authors
Keywords
Online user reviews, Online social media, Advertising, Fixed-effects two-stage regression, Instrumental variables, Internet marketing
Journal
INFORMATION SYSTEMS FRONTIERS
Volume -, Issue -, Pages -
Publisher
Springer Nature
Online
2017-07-15
DOI
10.1007/s10796-017-9778-7

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