Who should introduce the third-party platform channel under different pricing strategies?
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Title
Who should introduce the third-party platform channel under different pricing strategies?
Authors
Keywords
Supply chain management, Channel structure selection, Pricing strategy, Third-party platform
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume -, Issue -, Pages -
Publisher
Elsevier BV
Online
2021-06-21
DOI
10.1016/j.ejor.2021.06.030
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