O2O results in traffic congestion reduction and sustainability improvement: Analysis of “Online-to-Store” channel and uniform pricing strategy

Title
O2O results in traffic congestion reduction and sustainability improvement: Analysis of “Online-to-Store” channel and uniform pricing strategy
Authors
Keywords
Sustainability analysis, Online-to-store channel, Uniform pricing, Channel structure, Traffic congestion
Publisher
Elsevier BV
Online
2019-01-10
DOI
10.1016/j.tre.2018.12.012

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