Introduction of a second channel: Implications for pricing and profits

Published 2007 View Full Article

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Title
Introduction of a second channel: Implications for pricing and profits
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 194, Issue 1, Pages 258-279
Publisher
Elsevier BV
Online
2007-11-26
DOI
10.1016/j.ejor.2007.11.041

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