When to introduce an online channel, and offer money back guarantees and personalized pricing?

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Title
When to introduce an online channel, and offer money back guarantees and personalized pricing?
Authors
Keywords
Dual-channel, Uniform pricing, Personalized pricing, Customer returns policy
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 257, Issue 2, Pages 614-624
Publisher
Elsevier BV
Online
2016-07-22
DOI
10.1016/j.ejor.2016.07.031

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