Retailer's channel structure choice: Online channel, offline channel, or dual channels?

Published 2017 View Full Article

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Title
Retailer's channel structure choice: Online channel, offline channel, or dual channels?
Authors
Keywords
Price decision, Channels structure, Retailing, E-commerce
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 191, Issue -, Pages 37-50
Publisher
Elsevier BV
Online
2017-05-30
DOI
10.1016/j.ijpe.2017.05.013

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