Channel selection in a supply chain with a multi-channel retailer: The role of channel operating costs

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Title
Channel selection in a supply chain with a multi-channel retailer: The role of channel operating costs
Authors
Keywords
Multi-channel retailer, Channel selection, Operating costs, Product differentiation, Game theory
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 173, Issue -, Pages 54-65
Publisher
Elsevier BV
Online
2015-12-18
DOI
10.1016/j.ijpe.2015.12.004

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