Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
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Title
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF MARKETING
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-06-28
DOI
10.1108/ejm-05-2022-0397
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