Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

Published 2019 View Full Article

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Title
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
Authors
Keywords
Augmented reality, Persuasion, Online shopping, Informativeness, Enjoyment, Intrusiveness, Personal data disclosure
Journal
Electronic Commerce Research and Applications
Volume 35, Issue -, Pages 100854
Publisher
Elsevier BV
Online
2019-04-29
DOI
10.1016/j.elerap.2019.100854

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