We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

Tell me what you imagine and I will tell you what you want: The effects of mental simulation on desire and food choice

(2020) Naomí C. Muñoz-Vilches et al.   FOOD QUALITY AND PREFERENCE

Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods

(2018) Frédéric Basso et al.   APPETITE

‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation

(2018) Gregory Simmonds et al.   FOOD QUALITY AND PREFERENCE

Impact of self-health awareness and perceived product benefits on purchase intentions for hedonic and utilitarian foods with nutrition claims

(2018) Natascha Loebnitz et al.   FOOD QUALITY AND PREFERENCE

Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

(2017) Gregory Simmonds et al.   FOOD QUALITY AND PREFERENCE

How Do Packaging Material, Colour and Environmental Claim Influence Package, Brand and Product Evaluations?

(2017) Lise Magnier et al.   PACKAGING TECHNOLOGY AND SCIENCE

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

(2017) Helena Van Kerrebroeck et al.   VIRTUAL REALITY

Eating with our eyes: From visual hunger to digital satiation

(2016) Charles Spence et al.   BRAIN AND COGNITION

Crossmodal correspondences between taste and shape, and their implications for product packaging: A review

(2016) Carlos Velasco et al.   FOOD QUALITY AND PREFERENCE

Time orientation and eating behavior: Unhealthy eaters consider immediate consequences, while healthy eaters focus on future health

(2015) Fania C.M. Dassen et al.   APPETITE

Exploring consumer preferences for hedonic and utilitarian food attributes

(2015) Natalia Maehle et al.   British Food Journal

Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts

(2015) Betina Piqueras-Fiszman et al.   FOOD QUALITY AND PREFERENCE

Impact of limited cognitive capacity and feelings of guilt and excuse on the endowment effects for hedonic and utilitarian types of foods

(2013) Gerrit Antonides et al.   APPETITE

Examining the impact of rich media on consumer willingness to pay in online stores

(2013) Ting Li et al.   Electronic Commerce Research and Applications

Grounded Cognition

(2007) Lawrence W. Barsalou   Annual Review of Psychology