How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Published 2019 View Full Article

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Title
How live streaming influences purchase intentions in social commerce: An IT affordance perspective
Authors
Keywords
IT affordance, Customer engagement, Live streaming, Purchase intention, Chinese social commerce
Journal
Electronic Commerce Research and Applications
Volume 37, Issue -, Pages 100886
Publisher
Elsevier BV
Online
2019-08-13
DOI
10.1016/j.elerap.2019.100886

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