Enhancing the customer experience with virtual and augmented reality: The impact of content and device type

“Empathy machine”: how virtual reality affects human rights attitudes

(2020) Mila Bujić et al.   Internet Research

Marker versus Markerless Augmented Reality. Which Has More Impact on Users?

(2017) Pedro Quelhas Brito et al.   INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION

Digitizing the chemical senses: Possibilities & pitfalls

(2017) Charles Spence et al.   INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES

Human–computer interaction, foundations and new paradigms

(2017) Alan Dix   JOURNAL OF VISUAL LANGUAGES AND COMPUTING

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

(2017) Helena Van Kerrebroeck et al.   VIRTUAL REALITY

The Impact of Controller Naturalness on Spatial Presence, Gamer Enjoyment, and Perceived Realism in a Tennis Simulation Video Game

(2011) Rory McGloin et al.   PRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS

Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments

(2009) M. Slater   PHILOSOPHICAL TRANSACTIONS OF THE ROYAL SOCIETY B-BIOLOGICAL SCIENCES

Predicting presence: Constructing the Tendency toward Presence Inventory

(2008) Carol A. Thornson et al.   INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES