Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development
Published 2021 View Full Article
- Home
- Publications
- Publication Search
- Publication Details
Title
Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development
Authors
Keywords
-
Journal
Journal of Business-to-Business Marketing
Volume 28, Issue 4, Pages 321-345
Publisher
Informa UK Limited
Online
2021-12-13
DOI
10.1080/1051712x.2021.2012078
References
Ask authors/readers for more resources
Related references
Note: Only part of the references are listed.- State‐of‐the‐art: The quality of case study research in innovation management
- (2019) Keith Goffin et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- How Does Online Interaction Affect Idea Quality? The Effect of Feedback in Firm-Internal Idea Competitions
- (2018) Hangzi Zhu et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Contemporary Issues and Critical Challenges on Innovation in Services
- (2018) Aron O'Cass et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Supporting new product launches with social media communication and online advertising: sales volume and profit implications
- (2018) Richard L. Gruner et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
- (2016) Anna Shaojie Cui et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Perspective: New Service Development: How the Field Developed, Its Current Status and Recommendations for Moving the Field Forward
- (2015) Wim G. Biemans et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- User Involvement throughout the Innovation Process in High-Tech Industries
- (2014) Petra Bosch-Sijtsema et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Leveraging Social Network Sites in New Product Development: Opportunity or Hype?
- (2014) Deborah L. Roberts et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?
- (2012) Marion K. Poetz et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
- (2012) Barry L. Bayus MANAGEMENT SCIENCE
- An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet
- (2011) Anindya Ghose et al. MANAGEMENT SCIENCE
- Customer Empowerment in New Product Development*
- (2010) Christoph Fuchs et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Exploring the Contributions of Involving Ordinary Users in Ideation of Technology-Based Services
- (2009) Peter R. Magnusson JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes
- (2009) Pilar Carbonell et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Brand Community Members as a Source of Innovation
- (2008) Johann Füller et al. JOURNAL OF PRODUCT INNOVATION MANAGEMENT
- Innovation Contests, Open Innovation, and Multiagent Problem Solving
- (2008) Christian Terwiesch et al. MANAGEMENT SCIENCE
Publish scientific posters with Peeref
Peeref publishes scientific posters from all research disciplines. Our Diamond Open Access policy means free access to content and no publication fees for authors.
Learn MoreCreate your own webinar
Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.
Create Now