Customer Empowerment in New Product Development*

Published 2010 View Full Article

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Title
Customer Empowerment in New Product Development*
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 28, Issue 1, Pages 17-32
Publisher
Wiley
Online
2010-12-16
DOI
10.1111/j.1540-5885.2010.00778.x

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