The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
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Title
The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects
Authors
Keywords
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Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 34, Issue 1, Pages 60-80
Publisher
Wiley
Online
2016-12-12
DOI
10.1111/jpim.12326
References
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