Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes

Published 2009 View Full Article

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Title
Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 26, Issue 5, Pages 536-550
Publisher
Wiley
Online
2009-07-13
DOI
10.1111/j.1540-5885.2009.00679.x

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