Leveraging Social Network Sites in New Product Development: Opportunity or Hype?

Published 2014 View Full Article

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Title
Leveraging Social Network Sites in New Product Development: Opportunity or Hype?
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 31, Issue -, Pages 105-117
Publisher
Wiley
Online
2014-07-15
DOI
10.1111/jpim.12195
References
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