Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact
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Title
Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 24, Issue 2, Pages 232-254
Publisher
Informa UK Limited
Online
2020-03-02
DOI
10.1080/10864415.2020.1715530
References
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