The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling

Title
The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling
Authors
Keywords
-
Journal
PRODUCTION AND OPERATIONS MANAGEMENT
Volume 27, Issue 6, Pages 1148-1167
Publisher
Wiley
Online
2018-02-28
DOI
10.1111/poms.12861

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