Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact
出版年份 2020 全文链接
标题
Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact
作者
关键词
-
出版物
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 24, Issue 2, Pages 232-254
出版商
Informa UK Limited
发表日期
2020-03-02
DOI
10.1080/10864415.2020.1715530
参考文献
相关参考文献
注意：仅列出部分参考文献，下载原文获取全部文献信息。- Strategic introduction of the marketplace channel under spillovers from online to offline sales
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