Asymmetric product distribution between symmetric manufacturers using dual-channel supply chains

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Title
Asymmetric product distribution between symmetric manufacturers using dual-channel supply chains
Authors
Keywords
Economics, Supply chain management, Distribution channels, Direct channel, Game theory
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 248, Issue 2, Pages 646-657
Publisher
Elsevier BV
Online
2015-07-11
DOI
10.1016/j.ejor.2015.07.004

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