Whose and what chatter matters? The effect of tweets on movie sales

Title
Whose and what chatter matters? The effect of tweets on movie sales
Authors
Keywords
-
Journal
DECISION SUPPORT SYSTEMS
Volume 55, Issue 4, Pages 863-870
Publisher
Elsevier BV
Online
2013-01-06
DOI
10.1016/j.dss.2012.12.022

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