Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations

Published 2009 View Full Article

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Title
Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
Authors
Keywords
-
Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 13, Issue 4, Pages 9-38
Publisher
Informa UK Limited
Online
2009-06-09
DOI
10.2753/jec1086-4415130402

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