Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust
Published 2023 View Full Article
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Title
Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust
Authors
Keywords
-
Journal
KYBERNETES
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-11-01
DOI
10.1108/k-07-2023-1359
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