How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data

Title
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
Authors
Keywords
-
Journal
International Journal of Advertising
Volume -, Issue -, Pages 1-23
Publisher
Informa UK Limited
Online
2022-07-05
DOI
10.1080/02650487.2022.2094053

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