Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction

Title
Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction
Authors
Keywords
-
Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 108, Issue -, Pages 165-177
Publisher
Elsevier BV
Online
2022-12-05
DOI
10.1016/j.indmarman.2022.11.011

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