Linking Innovation to Design: Consumer Responses to Visual Product Newness

Published 2011 View Full Article

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Title
Linking Innovation to Design: Consumer Responses to Visual Product Newness
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 28, Issue s1, Pages 208-220
Publisher
Wiley
Online
2011-10-14
DOI
10.1111/j.1540-5885.2011.00871.x
References
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