Consumer engagement in social media brand communities: A literature review
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Title
Consumer engagement in social media brand communities: A literature review
Authors
Keywords
Consumer engagement, Social media, Literature review, Integrative framework
Journal
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume 63, Issue -, Pages 102457
Publisher
Elsevier BV
Online
2021-11-25
DOI
10.1016/j.ijinfomgt.2021.102457
References
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