Beyond likes and tweets: Consumer engagement behavior and movie box office in social media

Published 2017 View Full Article

  1. Home
  2. Publications
  3. Publication Search
  4. Publication Details
Title
Beyond likes and tweets: Consumer engagement behavior and movie box office in social media
Authors
Keywords
Social media, Social media analytics, Consumer engagement behavior, Personal engagement, Interactive engagement, Movie box office
Journal
INFORMATION & MANAGEMENT
Volume 54, Issue 1, Pages 25-37
Publisher
Elsevier BV
Online
2016-05-22
DOI
10.1016/j.im.2016.03.004

Ask authors/readers for more resources

Protocol

Community support

Reagent

Community support

Reprint

Contact the author

Create your own webinar

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started
Webinars Posters Questions Hubs Funding Journals Articles Connect Collections Reviewers About Us FAQs Mobile App Privacy Policy Terms of Use
© Peeref 2019-2024. All rights reserved.